Social Media Specialist
Blanc Spa Prahran VIC 3181
Key points we found
- Develop and execute social media marketing strategies to enhance brand awareness.
- Manage and optimise paid social media advertising campaigns.
- Engage with followers and manage online communities.
About the Business
Blanc Spa is an Australian-based wellness organisation dedicated to intelligent, holistic care. Located in Melbourne, Blanc Spa integrates advanced skin therapy, lymphatic health, and nervous system–focused recovery treatments with personalised wellness guidance to support long-term wellbeing, resilience, and optimal skin health. Due to ongoing business growth and increased digital marketing demands, we are seeking an experienced Social Media Marketing Specialist to join our team on a full-time basis.
Position Overview
The Social Media Marketing Specialist will be responsible for planning, developing and executing social media and digital marketing strategies to enhance brand awareness, customer engagement, and business growth across multiple platforms.
Key Duties and Responsibilities
- Develop, implement and manage social media marketing strategies aligned with business objectives
- Create, schedule and publish high-quality content across platforms including Facebook, Instagram, LinkedIn, TikTok and X (Twitter)
- Plan and manage social media content calendars and campaigns
- Monitor, analyse and report on social media performance using analytics tools
- Manage paid social media advertising campaigns and optimise ROI
- Engage with followers, respond to enquiries and manage online communities
- Coordinate with internal stakeholders to ensure consistent branding and messaging
- Conduct market research and competitor analysis to improve digital marketing outcomes
- Stay up to date with social media trends, tools and platform updates
Skills, Qualification and Experience Required
- Bachelor’s degree or higher in Marketing or a related field
- Minimum 2 years’ relevant work experience in social media marketing or digital marketing
- Demonstrated experience managing multiple social media platforms for business purposes
- Strong understanding of social media analytics, performance metrics and reporting
- Experience with paid social media advertising and campaign optimisation
- Excellent written and verbal communication skills
- Strong organisational and time management skills
How to Apply
Applicants must submit a resume and cover letter outlining their suitability for the role. Applications should be sent to: *******@************.au
Only shortlisted candidates will be contacted.
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