Digital Paid Specialist
Pickles Sydney NSW 2000
Pay information not disclosed by advertiser
Key points we found
- Develop and execute annual marketing plans with a focus on innovative ideas.
- Manage and optimize paid social campaigns, particularly in Meta Ads Manager.
- Utilize data analytics to track campaign performance and inform strategic decisions.
WHY WORK FOR PICKLES
- Grow your career with a national brand offering opportunities for progression
- Work flexibly and remotely
- Enjoy extra leave and share in our company bonus program.
ABOUT THE ROLE
We are looking for a self-motivated Digital Paid Specialist who brings enthusiasm and a good eye for detail to join our Marketing and Innovation Team. Pickles’ continued success has been built on a foundation of unmatched knowledge and understanding of the Australian market, with people and relationships at the forefront of our business. In this role, you will bring campaigns to life by partnering with teams across the business with insights built on data and trends.
This is a permanent full-time position, working Monday – Friday (40 hours per week) working 1 day per week in the Sydney City office.
Your key responsibilities will include:
- Dream big, then make it happen - Develop annual marketing plans that not only tick the strategic boxes but bring bold ideas to life across the year.
- Own our paid social space - Plan, build and optimise campaigns – especially in Meta Ads Manager – from the ground up. Think smart targeting, bold creative and performance reporting that tells a story.
- Dive into data - Track campaign performance, spot what’s working (and what’s not) to pivot quickly with smart, creative solutions.
- Create content with purpose - Roll out marketing materials that speak to our brand and drive action, from awareness and consideration to leads and conversions.
- Become a curious competitor - Use market research and competitor insights to fuel strategy, shape creative, and keep us one step ahead.
- Keep your finger on the pulse – Remain up to date latest marketing trends, tech, and tools and bring fresh ideas to the table regularly.
- Collaborate like a pro - Work closely with the wider marketing, creative and innovation team and connect with stakeholders across the business to bring campaigns to life.
ABOUT YOU
To be successful in this role, you will need to have the following skills and experience:
- 3+ years of hands-on digital marketing experience, with a strong grasp of the full campaign lifecycle
- Expertise in Meta Ads Manager, Meta Business Suite and TikTok Ads – you know your way around these platforms and can confidently build, manage and optimise campaigns
- Campaign management experience. From planning and structure to execution, A/B testing, optimisation and insightful reporting
- A creative eye and sharp instincts – you can spot a strong hook, write scroll-stopping copy and bring fresh energy to every campaign
- You’re comfortable juggling multiple campaigns, deadlines and platforms without breaking a sweat
- A collaborative mindset – you work well with others, stay solutions-focused and know how to bring people along for the ride
- The confidence to contribute – you’re not afraid to speak up, pitch ideas and challenge the brief when it makes the work better
- Experience with Google Analytics. You’ll use data to tell a story, guide decisions and measure success in a meaningful way
WHAT’S IN IT FOR YOU
- Employee Benefits – Earn up to 5 days’ extra leave and enjoy sharing in the company bonus program after a qualifying period, free on-site parking and more!
- Training & Development – On the job training to make you an expert in your area, internal career pathing opportunities, and study assistance options to help you complete a course or qualification.
- Community & Wellbeing – Pickles proudly support local events and charities, enjoy paid volunteer leave and access our employee assistance program for you and your family.
- Reward & Recognition – Cash vouchers & recognition awards for doing great work and celebration of long service.
ABOUT PICKLES
Since 1964, Pickles has powered trusted marketplaces that bring people together, delivering value for everyone. We’re a service company striving to provide a consistent world-class experience and advice for our customers. We’re a people company because great people do and create great things together. We’re a technology & data company creating thriving marketplaces for our customers to connect and transact easily. We are the Australian leaders in asset remarketing across industrial, motor vehicles, salvage, general goods, mining, oil & gas, agriculture and more. Our major clients include the Australian government, state governments, local councils, fleet and lease companies, insurance companies, financial institutions, banks and not-for-profit organisations. Maintaining this breadth of expertise is made possible by the huge number of industry experts who work for Pickles across Australia. With over 850 specialist employees, Pickles boasts a truly national footprint across many important Australian industries.
If this position sounds like you, send your updated resume to us by clicking the APPLY NOW button. Pickles is committed to fostering a diverse and inclusive workforce. We strongly encourage Aboriginal and Torres Strait Islander peoples and people with diverse backgrounds to apply. Only suitable candidates will be contacted. Reference checks and criminal history checks will be conducted for the successful candidate.
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Pickles
Pickles is Australia’s leading Auctioneer and Valuer, delivering exceptional service to our vendors and customers daily, while recognising our employees as our most precious asset. For over 50 years, Pickles and our people have forged a national reputation for integrity and high standards of business conduct. We have grown tremendously to become our nation’s largest privately owned and operated auction group.
Established in 1964, we now span over 27 branches nationwide, including every capital city and employ over 1000 staff. The Pickles commitment is to maximise returns on assets put to sale, delivering excellence through our people, infrastructure and technology. Our services include valuations and asset appraisal, traditional and online auctions, onsite auctions, fixed price sales and tenders.
We specialise in the auctioneering and sale of vehicles, trucks and earthmoving equipment, salvage vehicles, light industrial, mining, oil and gas, and recreational items.
Last year Pickles saw sales of over 220,000 Motor Vehicles, Trucks and Machinery, with a gross turnover exceeding AU$2.4 billion. The vast majority of these items were offered online with over 35% selling to online buyers through our industry-first PicklesLIVE service.
Pickles has a clear focus on our four key values, which includes integrity, teamwork, innovation and excellence. These values define the way we work day to day, build relationships and gain trust that has seen us working with clients that include: the Australian Government, State governments, local councils, fleet and lease companies, insurance companies, financial institutions, banks and not-for-profit organisations. At Pickles, we are committed to supporting our local communities and actively caring for our neighbours.