Content Writer

JOB DESCRIPTION

LION Digital is a new breed of Agency and has a unique model to offer a holistic eCommerce service to their customers. We’re looking for a skilled Email Marketing Specialist with strong knowledge of email platforms, namely Klaviyo. The role will be a dynamic role that allows for exposure to multiple clients concurrently in multiple different eCommerce industries.

Be the key point of contact for clients & competently manage multiple clients simultaneously (up to 10 clients at a single time). Clients are managed by way of phone, Zoom, Asana & Slack.

WHAT YOU WILL BE DOING

• Manage the delivery of key email marketing services to the client - on time & on budget. Eg. email automation flow build project.
• Manage the internal Flowstate teams (e.g. scripting or design) with tasks and deliverables required to complete a client project or campaign.
• Deliver a concise and considered email marketing strategy to the client that addresses their key business & customer needs.
• Deliver a concise and considered digital marketing strategy to the client (where required) that assists with overall business growth and integration within the email marketing discipline.
• Have a strong understanding of key eCommerce and email metrics that allows for clear recommendations to improve sales performance.
• Have a strong understanding of the anatomy of a great email (script, images, mobile design, deliverability and so on).
• Have the ability to clearly explain key email marketing concepts to our clients when questions are raised.
• Be able to upsell our email services when a clear client need has been identified, engaging with the client to help them understand the need.
• Run customer discovery sessions (deep dive into the client’s needs & pain points)
• Run customer email journey mapping sessions to outline the structure of proposed flows.
• Setting-up new client accounts in Klaviyo or other major email service providers (ESPs)
• Migrating data and templates from existing ESP
• Integrating with the client’s e-commerce platform
• Creating key customer segments
• Email template testing (we use Email on Acid)
• Building & populating email flows
• Email flow testing
• Client previews and approvals
• Building preference pages
• Campaign ideation and email campaign management

REQUIRMENTS:

• Experience with major ESPs.
• Experience with major eCommerce platforms.
• A proven track record of customer management & success.
• Knowledge of the key principles of email marketing.
• A keen eye for detail.
• The ability to work within a highly systemised environment.
• The ability and desire to improve systems where improvements are seen.
• Design & copywriting knowledge is advantageous.

WHO WILL YOU BE DOING IT WITH

You will be working in a growing company that only works with big brands and market leaders in their industry. We continuously invest in research & development of new technologies and new aspects of Online Marketing & Branding. This allows us to provide the Australian Market with the latest Digital Marketing solutions and technology required to increase their position as a Market Leader & Online Authority in their industry, through Websites, Branding, Social & Digital Advertising.