Content Marketing Specialist

The Role

Our content marketing agency is hiring a full time Content Marketing Specialist.

This role is ideal for someone who lives and breathes content marketing and graphic design, who is looking for their next step within a fast-paced agency life. In this role you will be reporting to our Content Director and General Manager, and work collaboratively in a team of Content Marketing Specialists and Coordinators.

So what brands might you be working with? We’re proud to say we have a portfolio of awesome clients, including Tourism and Events Queensland, Brisbane Airport, Sapporo, Visit Scenic Rim, EVA Air and AUSCERT to name a few.

What motivates you

In agency land, no two days will look the same and that’s what excites you. You may be required to bounce between running a large destination marketing organisation’s social media, interviewing a builder for a page on their website, designing a billboard and launching a paid media campaign – and that’s all before lunch.

To be successful in this role, you must be:

1. Strong graphic design skill
2. Good at client management
3. A strong understanding of the tourism marketing, retail marketing and conference marketing
4. Skilled at running paid Meta campaigns
5. Able to perform both in front of the camera and behind
6. Have good time management
7. Enjoy a fast pace
8. Love working in a team
9. Have strong attention to detail
10. Take feedback in your stride

Keep reading on if you are: resilient, responsible and reliable.

Your qualifications & experience at a glance:

1. 2+ years post graduate content marketing experience
2. 3+ years graphic design experience
3. University degree or relevant qualification in Marketing or Communications or similar
4. University degree or relevant qualification in Graphic Design or Visual Design or similar
5. Meta certification
6. TikTok Certification
7. Extensive knowledge and understanding of all social media platforms, but most importantly Facebook, Instagram, TikTok and LinkedIn
8. You’re competent in the following core skills:
   • Creating eNewsletters (writing, sending, designing and reporting)
   • Writing blog posts and uploading them (WordPress)
   • Creating content and managing organic social media accounts
   • Developing social media strategies including creating audience personals, setting KPIs, delivering strategic recommendations and tactical action plans
   • Community managing large audiences, including navigating different cultures
   • Creating content for social media i.e. IG Reels, Stories
   • Filming video content using an iPhone
   • Acting as producer on a shoot – creating storyboards and run sheets, developing scripts, managing subcontractors, managing talent, delivering output
   • Managing subcontractors – briefing subcontractors, sourcing work, project managing revisions
   • Running competitions including creating Terms & Conditions, managing assets, organising winners and using competition software such as ‘Comment Picker’ etc
   • Adhering to brand guidelines
   • Designing collateral including printed publications, billboards, signage, flyers in Adobe Suite and Canva
   • Designing event collateral such as stands, ticketing booths, floor decals, registration labels in Adobe Suite and Canva
   • Designing brand elements such as logos, style guides, brand elements and icons in Adobe Suite and Canva
   • Creating illustrations to support brand and campaign work using Adobe Suite and Canva
   • Running paid social media campaigns (Facebook, Instagram, TikTok, LinkedIn)
   • Boosting paid content on social media
   • Writing website copy
   • Influencer management – navigating MOUs, content approvals and project management
   • Video creation and editing – turning video into engaging content for relevant audiences
   • Supporting sales by creating responses to tenders
   • Creating reports and providing key insights and recommendations
9. You’re experienced in time management and juggling competing priorities and deadlines set by clients
10. You have demonstrated experience growing social media accounts
11. You have demonstrated experience working in tourism marketing, retail marketing and conference marketing
12. You’re confident presenting to clients and pitching new work
13. You have demonstrated experience in sales through tender and RFQ documents and pitching new work
14. You are happy to present in workshops
15. You are actively seen to be building your personal brand and network
16. You accept and adopt feedback
17. You show initiative and innovation in everything you do

Why would you want to work here:

We understand leaving a job to join us is a big deal and we know that our ideal candidate is motivated by more than just salary.

We offer:

1. Growth opportunities – being a small business, we write our own rules. We grow rapidly and we support our team to identify opportunities for personal and professional growth
2. Team support – if you have to spend more time at work than you do with your friends and family, you’ll want your work team to be like family. That’s what we are – the work family you’ve always wanted (and needed)
3. Modern office space – freshly fitted out in Highgate Hill by one of Brisbane’s leading building designers
4. Work from home – after working for us for three months, you have the opportunity to work one designated day from home

About Media Mortar:

We are a national content marketing agency, serving content so good, it sells itself. We believe that good storytelling is what drives sales and are passionate advocates that the future of Australian business lies in how well we can tell our story. To tell brand’s stories, we use a content marketing cocktail of words, images and videos and serve it to the right audience at the right time. We’ve been creating content and branded stories for clients since 2017. In that time, we’ve been fortunate enough to work with clients including Tourism Australia, Brisbane Airport, Tourism & Events Queensland and Outback Queensland Tourism Association to name a few.